SaaS Pricing Redesign
A mid-stage SaaS company faced stalled ARPU and a complex legacy tier structure. We executed a 4-week diagnostics pilot, segmenting customers by usage and value, and tested three simplified packages. The selected package increased conversion on high-intent trials and improved upsell velocity. Within five months, recurring revenue mix rose 22% and churn decreased by 1.8 percentage points as onboarding and packaging aligned with customer outcomes.